-
Since thinking about starting my own little agency again, I've noticed a few things since I last ran one: There's a huge gap at the smaller (more nimble, less expensive) end of the market. Many tiny agencies and studios moved in house.
-
As with after 2008, I wonder if the current, and deepening, recession is an opportunity for smaller, more nimble studios and agencies. More specialist. More creative.
-
of course, I also wonder if this is something – as with after 2008 – clients will actively go searching for. As the job market gets swamped with designers with very little out-of-house experience, what will happen?