-
Dear new startups, disruptive tech, et al. A bit of a type tip for you: it's not enough to simply pick any 'ol 'friendly' geometric sans serif and be done with your typography. Picking a typeface is the *start* of your typography work, not the middle and end, too.
-
And... AND... For the final time, please stop negatively letter-spacing lower case headlines. It makes my teeth itch.