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Four months of research, ~100 hours of interviewing, a top task survey, and many, many hours of analysis. Very pleased to publish this today. @specimensxyz/1305885095023304705
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On a personal note. Never has that supposed Mark Twain quote resonated so loudly. It took me *ages* to summarise and write something this short. Mountains of post-it notes. Pile upon pile of scribbles. Countless headaches and much gnashing of teeth. Writing. Is. Hard.
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Of course, it helps enormously having a talented research director wife. Thank you @emmaboulton