markboulton’s avatarmarkboulton’s Twitter Archive—№ 31,999

  1. Art Direction. What is it? 1. The *process* of combining images, sound, type, and content to communicate something. Like film direction, but for content. or. 2. Designing a layout.
    On twitter.com Twitter logo markboulton’s avatar ♻️ 7 Retweets ❤️ 39 Favorites Mood +2 🙂
    1. …in reply to @markboulton
      Because, it seems to me, in the web design industry, that we've confused number 2 for number 1. Making a fancy layout – that combines images and text – is not art direction, really. It's just graphic design. Isn't it?
      Permalink On twitter.com Twitter logo markboulton’s avatar ❤️ 23 Favorites Mood -2 🙁