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The recent co-op ad on lbc makes the co-op sound cheap. In a bad way. [read in inoffensive northern accent] "Last week's just out of date sausage rolls: thirteen pee" "Own brand cat litter: one pound thirty five" "Mouldy qourn: twenty five pee" "Dented tin of beans: nine pee"
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That's not what it says, but that's what I hear. More seriously, I wonder if co-op are trying to muscle in on the Lidl/Aldi market share with the ad strategy.