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Typesetting in traditional Mongolian is challenging every part of my designer brain. Vertical writing. Top down. Right to left. Not a native speaker. Just shapes. Send help.Permalink On twitter.com
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An interesting side effect of designing like this (not a native speaker, different reading directions), is I start to really question line height. What looks right to my eye, may not be right to native speakers. Had that problem before in Arabic.Permalink On twitter.com
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For me, it looked just fine. For quite a few Arabic speakers I tested the design with it was hilariously large with huge line height. ‘Ha ha, Mark, is this for children or old people!?’. So, when doing work like this, I try to spend a couple of hours with the language.On twitter.com
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So, there are different typographic cultural expectations and norms. It’s not just about fonts. Good international typesetting extends to understanding optical weight, hierarchy conventions, glyph usage.Permalink On twitter.com