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I have a question about design systems and brand axis/levers (things you can change to broaden/adapt a system to serve different products/customers/markets). Generically, I thought these levers might be: 1. Typography 2. Image art direction 3. Tone of voice What else?On twitter.com
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Let me put it another way. If you have a multi market/product/customer design system, then what levers do you pull to adapt the system? And how are those levers codified to a component level? (I’ll blog the replies and summarise with my own thoughts).Permalink On twitter.com
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By the way, this isn’t limited to digital design systems.Permalink On twitter.com