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@cantlin I think in the web world, and now in the product world, we’ve always been bad at this. The mental model is risk mitigation – short term project funding makes it easier to align on misconceptions of tech pace, or churn of management.Permalink On twitter.com
Mood -5 🙁
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@cantlin And now more orgs continue to build in-house capacity – instead of relying on agencies – that mental model is continually focussed internal, I reckon. Shifting monthly projects mind-set to multi-year investment is a hard sell.On twitter.com