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Less is only more when you know what more is. Once you do, you can make a conscious decision to step back from that.
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Those aren’t my words, btw, but Jacob Collier. Smart bloke. When I heard it a while ago it dented my brain. I was reminded of all the times in my creative career when teachers have told me to ‘do less’, ‘simpler, Mark’.
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Made me think that so much of my design iteration is that process of going ‘more’ – finding the edges of what works – and then consciously stepping back from it.