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I’ve noticed a slowly emerging aesthetic. Not corporate Memphis but similar. Hipster Memphis. Or maybe Post-Hipster Memphis. Corporate Memphis but for b2c, or b2sme, tech.Permalink On twitter.com
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Attributes: – Stylised aspirational photography, always 30-somethings. – Grotesque typeface. Big, bold, black and shades of grey. – Nice little micro animations – Copious scrolljacking – Meaningless icons used as visual bulletpoints or ‘branding’Permalink On twitter.com
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I’m not going to harp on about visual convergence *again*. No, dear reader, I’m not. Nope.On twitter.com