-
Rant incoming... No amount of fancy animations, on-scroll 'experiences', and heavily textured video is going to make up for the fact your typography is thoroughly mediocre. Basics can get you 95% of the way there. In fact, they must.On twitter.com
♻️ 11 Retweets ❤️ 99 Favorites Mood -4 🙁
-
And when I say basics, please don't confuse that with quality. Mike Tyson had one of the best left hooks in boxing history. It was perhaps the most basic of techniques. Drilled over years. Perfected. Honed. Devastating. Basic != poor quality.Permalink On twitter.com
-
In advertising there is nothing more devastating than sharp copywriting paired with sensitive art direction. The most basic of ingredients and partnerships, normally honed over years.Permalink On twitter.com