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Three things that defined a generation of graphic designers between 1990 and 95: 1. Raygun magazine 2. Emigré 3. The titles for Se7en
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Three more with a distinctive British flavour: 1. Factory records 2. Tomato 3. Designer’s Republic
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Add to that some type designer/foundry influences: 1. FontFont and FUSE 2. Barnbrook 3. T26
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It really was a rich, exciting, melting pot of creativity. What happened? Actually, saying that, my time spent in amongst indie type design this last year has shown me that excitement and creativity is still there. Just not mainstream.
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What they all had in common: – Abandonment of ‘rules’ in favour of expression. – Typography as design material. – Produced with one hand on digital software, one hand on analogue.
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Having just watched the Se7en titles for the first time in probably over a decade.